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Customer Journey Design
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In this training you learn how to design a customer journey. By focussing on new touchpoints, you enhance your insight in the client’s needs and the chances for a better user experience.
Training codeCGACUSJDCDSpoken LanguageDutchLanguage MaterialsEnglishDayparts2Price€800,00excl. VAT No extra costs.Book Customer Journey Design now
In group training, we use several learning methods to help you obtain the knowledge, give you helpful insights and get you inspired. Check the Spoken language and Language materials on the left for language info.
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13-1-2025Utrecht
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8-4-2025Utrecht
Customer Journey Design
10
8.9
0
19 reviewsWhat is Customer Journey Design
Organizations are increasingly aware that it is not just about the moment of "checkout", but about creating a positive user experience during the entire customer journey from the first to the last moment of contact.
In the Customer Journey Design training you learn to design these customer journeys yourself. You (re) discover touchpoints and find out where new B2B and / or B2C opportunities lie for the client.
Customer Journey Design offers an approach that combines several methods and techniques and gives you insight in how to develop the new services as good as possible, for use with a variety of media and channels.
You learn to use:- Customer journeys, phases and touch points;
- Empathy map;
- User interviews;
- User stories;
- Data and GAP analysis.
It will give you the knowledge to lay a new basis for the client contact strategy and brand/product loyalty.
Who should attend Customer Journey Design
The training is intended for anyone who wants to learn how to look in a more creative way at a customer experience and how to use that new insight for developing new or enhanced products/services.
Possible roles could be:- Business analysts;
- Product Owners / product managers;
- Software or sales consultants.
This way of thinking and working can also be useful for UX and maintenance personnel.
Prerequisites
During this training you need a laptop with access to internet.
Objectives
After this training you will be able to:
- Put Customer Journey Design in the right context (IT and non-IT environment);
- Use Customer Journey Design to improve the customer's total experience with product and service;
- Apply different processes and tools to analyse the customer journey and user expectations.
In this training you learn how to design a customer journey. By focussing on new touchpoints, you enhance your insight in the client’s needs and the chances for a better user experience.
Training codeCGACUSJDCDSpoken LanguageDutchLanguage MaterialsEnglishDayparts2Price€800,00excl. VAT No extra costs.With an Incompany training you have several advantages:
- You choose the location
- You experience the training with your colleagues, so it is always in line with your practice
- The trainer can tailor explanations, examples and assignments to your organization
- In consultation exercises can be adapted to organization-specific questions
Request more information or a quote.Customer Journey Design
10
8.9
0
19 reviewsWhat is Customer Journey Design
Organizations are increasingly aware that it is not just about the moment of "checkout", but about creating a positive user experience during the entire customer journey from the first to the last moment of contact.
In the Customer Journey Design training you learn to design these customer journeys yourself. You (re) discover touchpoints and find out where new B2B and / or B2C opportunities lie for the client.
Customer Journey Design offers an approach that combines several methods and techniques and gives you insight in how to develop the new services as good as possible, for use with a variety of media and channels.
You learn to use:- Customer journeys, phases and touch points;
- Empathy map;
- User interviews;
- User stories;
- Data and GAP analysis.
It will give you the knowledge to lay a new basis for the client contact strategy and brand/product loyalty.
Who should attend Customer Journey Design
The training is intended for anyone who wants to learn how to look in a more creative way at a customer experience and how to use that new insight for developing new or enhanced products/services.
Possible roles could be:- Business analysts;
- Product Owners / product managers;
- Software or sales consultants.
This way of thinking and working can also be useful for UX and maintenance personnel.
Prerequisites
During this training you need a laptop with access to internet.
Objectives
After this training you will be able to:
- Put Customer Journey Design in the right context (IT and non-IT environment);
- Use Customer Journey Design to improve the customer's total experience with product and service;
- Apply different processes and tools to analyse the customer journey and user expectations.
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Related
e-CF competences with this course
At Capgemini Academy we believe in transparency and clarity in the training landscape. That is why, in the table below, we show you to which e-CF competence this training or certification contributes. For more information about how to use the e-Competence Framework read more here. If you want to know how you can apply the e-CF within your organization, read more on this page.
| e-Competence Level | 1 | 2 | 3 | 4 | 5 |
|---|---|---|---|---|---|
| A.6.Application Design | |||||
| A.10.User Experience | |||||
| A.9.Innovating |